Verified Views / AVR

What is an AVR?

An Accurate Visual Representation (AVR) also known as a Verified View is a highly accurate photomontage that has been created through a defined process called a methodolgy to combine a new proposal into a photograph of the existing context. AVR’s are used to show the massing, visibility impact, location, architectural form and specification of materials of a proposed development.

For over 20 years our AVR images have been used in successful planning applications all over the UK.

Types of AVR

Please click on a level to update the table below

AVR 0
AVR 1
AVR 2
AVR 3

Whats does each level show?	AVR 0	AVR 1	AVR 2	AVR 3
Whats does each level show?	Whats does each level show?	0	1	2	3
Position, location and massing outline
Development masked in to photograph
Development facade details are shown in one flat colour
Full material specification

We offer different levels of AVR imagery. You can select any mix of these for your methodology report.

AVR Production

Whats the process?

Supply to us the design intent. CAD. Design proposal. Any other relevant information
We will visit the site and take the photos using our strict photography protocols for AVR images.
We will then markup points on each photograph for our site survey team to conduct a comprehensive site survey.
We will begin creating an accurate 3D model creation from supplied CAD drawings.
Import of site survey data for camera match creation.
Accurate Real World lighting setup for each viewpoint.
Material detailed materials applied to 3D model.
Rendering of each view for post production on Photoshop.
Start of comment phase to ensure accuracy of materials and design.
Sign off and delivery of methodology statement.

What's involved?

Methodology Report

As part of our AVR work we will produce a methodology report which will show each view and it’s specific technical data to produce the AVR image. Our process follows the Landscape and Visual Impact Assessment (LVIA) technical guidance and the London View Management Framework (LVMF). You can access these via the buttons below.

Useful info.

What do we need?

To get your AVR’s completed we will need a few things from you before we can begin the work.

We'd love to hear from you

Contact Us

If you’d like to know more about our services, have a project in mind where you need some CGI images or just want to chat then please do get in touch. We are a friendly studio and pride ourselves in having an open, honest relationship with all of our clients.